The One Single Strategy to Sky High Engagement and More Sales that You Can Inject in Your Emails Today
What's the problem with most emails today?
They are so "ho-hum."
Seen them all before.
Boring.
Delete.
If you don't want your emails to dump into the "next - delete - next - delete" cycle, you need to add storytelling.
But telling a story that doesn't engage your audience... that's just a different kind of "ho-hum."
A story must engage.
You must create empathy for your characters, whether that's yourself, your dog, or your grand-child.
If your readers don't care about your story, they'll delete your email long before they reach your call-to-action.
And, as you know, no clicks = no sales.
Fiction Writers Have a Similar Problem
If their stories don't grab the reader and pull them down into the book, the reader will put down the book.
And that means no or bad reviews, and the reader will definitely not pick up the next book by that author.
Fiction Writers Have a Solution
That's why one of the first things a fiction writer learns is that she must "show, don't tell."
This sounds simple, until you try it...
Then you find out that there is a lot you must know about this.
As Email Marketers We Don't Need to Master Show, Don't Tell
But we still need to use it.
There are so many advantages to showing:
- Your subscriber will feel part of your story
- Your subscriber will feel empathy for your characters
- Your subscriber will read the whole story
- You've increased your chances of getting that click
So, how do you "show"?
In short, instead of writing, "I missed my train," you "show" what happened.
I rushed towards the stairs, heaving in air, ran down them, through the corridor, and up a new flight of stairs to platform 6.
When I got up, I saw the red lights disappear in the distance.
But Britt... That's So Much Longer
Yes... And that's the disadvantage of showing. It takes many more words.
Normally, that's not a problem, because the reading experience is more interesting.
But if you show everything... then your subscriber will get overwhelmed.
That's why there is a time to show and a time to tell.
When I got a question on Twitter about when not to show, I knew I needed to write a book about it.
Just finished "Show, Don't Tell" and am blown away by how clear you've presented everything.
You've put together a gem of a course on how to write more effective emails.
Anyone who wants to make more sales should pick this up immediately.
Show Don't Tell in Emails$64
